Employer matching gifts offer numerous benefits to each stakeholder, including the organization matching the gift, employees making the initial donation, and the nonprofit receiving the funds. For companies, it is the opportune time to maximize employee engagement, increase their reputation, and support the causes they truly care about while knowing their donation is making double the impact.
Some people tend to argue that the nonprofit organization is that party that benefits the most. But there is more to using matching gift forms than meets the eye. Below are some of the benefits you should expect.
Additional Fundraising Revenue
Among the most obvious benefits of employer matching gifts on nonprofit fundraising is the additional revenue you collect. A good number of companies tend to match donations at a dollar-for-dollar ratio. Some even go to the extent of matching them with higher levels such as 2 or 3:1. That explains why you can never skimp on what matching gift forms offer.
Increased Supporter Engagement
Constant engagement with your supporters is an important aspect of building long-term relationships and making sure they are always fulfilled and empowered throughout the donation lifecycle. You don’t have to push yourself to the limit for this to happen since the simple matching-gift-related engagement strategies can work magic.
A good way to go about this is by sending a follow-up matching gift message. This is mostly the case with donors who choose not to complete the matching gift request process during the donation itself. You can have it in the form of an automated confirmation, thank-you email, or a direct mail.
Creates New and Long-Term Business Relations
Nonprofit-corporate partnerships allow for unique and exclusive opportunities for charitable organizations to build long-term relationships with businesses interested in supporting them. And this can be born through a matching gift.
You can never downplay the essence of having employer matching gifts for nonprofits. After all, they allow for improved donor retention, added fundraising revenue, increased supporter engagement, and new and long-term business relations. So, why not consider taking advantage of matching gift forms today?
