Organic search faces has increased the competition from paid ads, featured snippets, and many more tremendously. This has in turn resulted to a decline of the organic click-through rate, or CTR. That’s why it is no longer enough to rank in the top spot organically. The best way to go about this is by enticing searchers to click your link.
For you to have an impressive CTR rate, there are a couple of things you ought to do. Luckily, that is what this article is going to help you do today. Below are top ways to improve organic Click-Through Rate without encountering any issues whatsoever.
Identify Areas of Opportunity
Before doing anything else, it is vital that you identify areas of opportunity. Keep in mind the CTRs recorded on your webpage are similar to other metrics you leverage in your marketing efforts. Some of the most notable things that affect CTR rate include relevance, Ad rank, viewability, and many more.
One of the best ways to get the most from a leader board ad is by identifying the top landing pages. This action is aimed at making sure you optimize the click-through rate within a few clicks and filters. It is then that you won’t have to worry about leaving room for mistakes.
Implement Structured Data
You might not know this but structured data has a huge benefit in SEO. This does not come as a surprise considering it informs the search engines in what your page is about. If this is not enough, it offers a better user experience starting right on the SERP. That is exactly what you need to boost your organic click through rate without going through a lot.
The Bottom Line
Improving landing page Click-Through-Rate does not have to take tolls on your finances as it sounds in the first place. To pull this off successfully, you should consider leveraging an image that evokes emotions and implementing structured data to have rich snippets on SERPs.
If you have no idea on the best way to go about this, then you can consider seeking the help of professionals. To help you get started, keep reading about Click-Through-Rate here. It is then that you will never have to worry about anything once you get going. That’s just what you need to achieve business success without the hassle.
