
In today’s dynamic corporate landscape, branding isn’t all about online advertisements or billboards. Now more than ever, it is also about the tangible items you offer, representing your company’s ethos, values, and vision. Enter the realm of company swag.
Swag, which stands for ‘stuff we all get’ has turned out to be a powerful tool for brand recognition, employee engagement, and even client retention. But with a host of options available, how do you zero in on the right swag. Read on below to uncover more!
Understand Your Audience
When looking for things to include in your company swag store, it is essential that you ensure it resonates with your target audience. For example, a young tech startup’s employees might appreciate trendy gadgets, while a traditional law firm’s clientele might prefer classic options like quality pens or notebooks. Ensure you conduct surveys, collect feedback, or merely keep an ear to the ground to gauge preferences.
Stay Relevant with Trends
What is on the trend today can become tomorrow’s passe. The swag market is ever-evolving, with innovative products coming up constantly. Even though classic items like pens and mugs will always have their place, be sure to watch out for new trends. For instance, with the recent push towards sustainability, eco-friendly products or items made from recycled materials have gained immense popularity.
Think Outside the Box
Even though there is nothing wrong with following trends, you should never be afraid to innovate. Custom swag, or items that are unique to your company have the potential to leave a lasting impression. This could be a product related to your industry or simply something that ties into a company inside joke. The secret is to create the perfect connection.
Remember, a touch or personalization can elevate your swag. This doesn’t imply you need individualized items for each recipient. Even broad categories can work. For instance, a fitness-related item for your sales teams who’ve recently taken on a fitness challenge can help make the difference. Do your homework before you get to personalize an item.