In this modern day and age, technology has really taken over. The same case with artificial intelligence technology as it is an inseparable part of the daily operations for any business today. Artificial intelligence represents the algorithms observing and learning from human behaviour to discover behavioural patterns to the online industry.
Currently, artificial intelligence in eCommerce is used to increase conversation by optimizing the shopping experience. Intelligent algorithms gather the data on customer behaviour, which are then used to develop better and more profitable business strategies.
While people raise the question of how safe is AI safety, there is more to it than meets the eye.
This article explains the benefits that comes along with artificial intelligence (AI).
eCommerce Personalization
eCommerce personalization is merely the process of adapting and shopping experience according to needs, pain points, tastes, and preferences of the individual customers. Personalization is a great tool to engage the customer, induce repeat purchases and increase conversion rates. And this can be attributed to the fact that it helps study past customer behavior.
With more people switching to online shopping in the last couple of years, creating personalised experiences is important than ever. Before, AI for sales tools became widespread meant either pasting the customer’s name on bulk emails or using only the good old geographic demonstration. But time has changed and things are now done differently.
The Rise of Virtual Assistants
eCommerce virtual assistants are bots that use machine learning and language processing technologies to understand the user queries and provide the necessary support. This is not strange since by now many people are aware of Apple Siri, Amazon’s Alexa and Google assistant. Most eCommerce businesses prefer virtual assistants because they are awake 24/7 and can answer customers’ questionswithout any trouble.
Virtual assistants can do many things when it comes toAI for sales starting form product research to inventory management. For customers, virtual assistants represent quick and easy access to information. In reality, voice recognition is not new and users prefer this technology because of its convenience and speed.
