As the pandemic increased, numerous businesses have incurred heavy losses during that period due to the various measures implemented to curb the spread of the virus. In addition, consumers have minimised the time they spend outdoors and instead look for other alternatives such as online shopping, to purchase their essentials. With that, various enterprises are struggling to stay afloat.
It is a difficult task for business owners to fork out a significant amount of money to invest in digital marketing solutions. Due to this struggle, the government came up with the PSG digital marketing grant for SMEs. This is obviously good news for every entrepreneur. Here are things you need to know about this government grant for digital marketing in Singapore.
The Grant Defrays Up To 70% Of the Costs
When the initial productivity solutions grant was introduced, businesses were only granted less than 70% of the total cost they incurred. Later, the funding support was increased up to 70% to provide additional relief for eligible companies. Today, with the launch of PSG marketing strategy, the government has decided to provide this relief to SMEs with the same level of support. For instance, if your application is successful and you are given the funding, you will only need to add some little amount of money from your company’s marketing budget.
One Claim Per Approved Application
You have to understand that businesses can only submit one claim per approved application to leverage this government funding for digital marketing. After that claim has been approved, business owners can no longer interfere with that resource for a different vendor.Therefore, it is important for you to do your homework and select a pre-approved digital marketing vendor to invest on.
It necessary you look at the agency’s website and client reviews to give you a clear understanding of what working with an agency looks like. That way, you can easily tell whether or not the pre-approved PSG vendor is worth your time.
Final Thoughts
The PSG digital marketing grant Singaporeis a great opportunity for small businesses to expand their presence online and reach out to new clients at a low cost. With the funding acquired by the grant and the expertise of a reliable digital marketing agency, you can now take your enterprise to the next level. If your company qualifies for this grant, don’t hesitate to apply.
