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What You Need to Know about Integration Platform as a Service (iPaaS)

Integration Platform as a Service commonly abbreviated as iPaaS is a cloud-based platform that makes it possible for organizations to build integration between applications, processes, and data, whether in the cloud or on-premises. iPaaS software makes it easier for an organization to automate process, develop and deploy data flows between applications, and connect workflows.

You might be wondering how iPaaS software works. Well, it lets you integrate data in a consistent way from multiple sources and applications. An iPaaS platform is hosted and managed by an iPaaS service provider. This service provider is responsible for the management and governance of services, such as software updates, security, and hardware management.

The good thing about aniPaaS software is that it helps take the management burden of integrations away from IT. This comes in handy for large and scaling organizations. If this is not enough, iPaaS software has a self-service model that allows it to scale with your integration needs.

To better understand iPaaS software, you need to know how it complements and differs from other cloud-based services. Well, Software as a Service (SaaS) is a software that’s hosted over the internet. The vendor themselves are responsible for managing the servers, data, and code that’s needed to maintain and improve the software over time.Integration as a Service (IaaS), is an integration functionality delivered as a service.

So, how can your organization use iPaaS software to improve its workflow. For starters, you can integrate your CRM with your ticketing systems and connecting them with one another to automatically route incidents to the right team , or to move tickets between teams with cross-system escalation.

You can also decide to connect your CRM with your marketing automation using iPaaS software. For instance, once the apps are integrated and the data is moving between them in real-time, sales representatives can learn precisely when a prospect’s lead score reaches a level at which they are sales ready. The appropriate rep can then contact the prospect quickly, and be more likely to close a deal.

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