Getting started with a pay-per-click ad campaign for your business can feel like a daunting task. This is mostly the case when you are doing it for the very first time and have no idea how to go about it. But that’s not to say you should ignore landing page optimisation as it plays a vital role when it comes to converting paid traffic into leads and sales.
Despite investing a lot of money and time in improving their landing page, some marketers and entrepreneurs still end up crying foul. Well, this is always going to happen if you fail to exercise caution from start to finish. In this post, we’ve compiled some of the common landing page mistakes to avoid at all costs.
Multiple Calls to Action
One of the biggest mistakes you can ever make with your landing page is using multiple calls to action. When there are multiple calls to action and paths for the visitor to take, rest assured you will end up distracting them from the main message. This is something you never want to make do with as it only gives your competitors an added advantage.
To reap maximum benefits consider creating a different landing page for each segment. Actually, landing pages should be designed with one action in mind. And this is to convert the visitor on a form. Be sure to include one call to action, supported by compelling copy on a very usable landing page as it can do the trick.
Poor Written Copy
Even though it might seem obvious, we can never emphasize this point enough when it comes to landing page design. Without prioritizing a well-written copy, it will prove to be quite an uphill task whenever you want to generate leads for an expensive item. Of course, grammar, punctuation, and spelling are vital factors to consider.
However, it doesn’t stop at that since large broken bodies of unbroken text on a landing page are turnoffs for visitors. When investing in a drag-and-drop landing page and form builder, be sure to break up texts with short paragraphs and bullet points. You should also clearly define the destination for a PPC ad to avoid confusions.
By avoiding the above and other mistakes, rest assured it will only be a matter of time before you finally make your landing page stand out. You can learn more how to improve your landing page here.
