Whereas the internet is filled with a wide range of reputation management tools, social media seems to top the list when it comes to quick wins. As long as you have it properly optimized, be rest assured your social profiles will emerge as ranking powerhouses within search engines. No wonder establishing and maintaining these accounts can help protect your brand’s online reputation from negative press.
However, creating a successful social media reputation is not a walk in the park as it might seem in the first place. Without understanding what’s expected of you, chances are you might struggle to get it right. To prevent this from happening, below are some of the ways to use social media to manage your reputation.
Choose Your Name Carefully
Before you connect on people using Facebook and Instagram, it is vital that you choose your name carefully. For this to happen, you can sprinkle some adversity across your social profiles to reflect the user base of each platform you decide to leverage. As you do this, it is also important that you keep your brand’s voice, name and logos consistent. Through this action, it will prove quite easy for your customers to identify your social media accounts.
Train Your Team
Whereas many marketers tend to overlook this, ongoing training is vital to the success of your social media reputation campaigns. Of course you may know how to create a Facebook slideshow ad, but most complains languish in a brand’s feed rather than being addressed. By prioritizing social media engagement training, you will certainly prevent this from happening. Better, you can help your team convert disappointed customers into loyal brand advocates.
Ensure they understand what goes into creating compelling copy for the headline and description, not forgetting having a plan for handling crises. You should be more than ready to get hundreds of messages and comments across your social accounts when faced with an emergency.
The Bottom Line
While the cost of Facebook ads is a must look into factor, there are so many other things that you should never leave behind. No wonder it is highly recommended that you create a targeted campaign for Facebook and Instagram. That way, you can effectively manage your business reputation with social media without spending more than planned. So what are you waiting for before you finally get started!
