Are you looking forward to building a highly advanced eCommerce website? Maybe you want to provide the best possible user experience to your online shoppers? If the answer to these questions is yes, Magento eCommerce website development is the way for you to go. And the reason behind this is the amazing features of Magento e-commerce platform.
In a nutshell, websites built with this eCommerce platform boast a great user experience like secure transactions, real-time tracking and smooth navigation. But before giving it a try, it makes sense for you to understand these features. Below are some of the most notable ones.
Analytics and Reporting
One of the most vital factors of an eCommerce website is its precise analytics and reporting. Magento doesn’t disappoint in this regard as it allows you to use Google Analytics integration to monitor traffic. Aside from this, it also provides you various reports that will help you in making well informed decisions. Some of the most common reports you should expect include sales report, tax report, low stock report, coupon usage report, total sales invoiced report, and many more.
Customer Accounts
Magento eCommerce platform provides you with easy to manage accounts with a plethora of functionalities that will always work to your advantage. This will come to your aid when creating multiple small specialized sites as you can get though it within the shortest time possible. Actually, the capability of customer account contains comprehensive account dashboard, order history and status.
Order Management
Magento also covers the aspects of order management process. Some of the functionalities you should expect include viewing, creation and editing of orders from admin panel, call-center support email notifications and multiple invoice printing. It doesn’t stop at that since you can also benefit from customization of order status when counting on this eCommerce platform.
The Bottom Line
There you have it some of the top features of Magento eCommerce platform you need to know about. Other features worth looking into include payment and shipping, site management and search engine optimization. Keep in mind it allows you to detect visitors using a phone.
To get the most6 out of this eCommerce platform, it is in your best interest to understand the above and other features it brings. Fortunately, you can always learn more about other Magento features here and help clear some of the doubts you might be having.
