Many people are confused on when, why, and how to disavow links. We cannot blame them since there is more to it than meets the eye. After all, backlinks are vital to your SEO success. However, the quality of those backlinks is what makes the difference in that success. In this post, we will help you better understand when and how to submit a Google disavow file to protect your domain. Keep on reading to learn more about disavow links here.
What is a Disavow Tool?
Before going any further, it is in your best interest that you understand what a disavow tool is all about. To cut the long story short, it gives you the opportunity to ask Google to ignore low-quality backlinks to your site. Even though there is no obligation to ignore certain links pointing to your domain, those links won’t be used in determining the ranking of your website on search results if they do.
For you to determine whether you might benefit from filing a disavow, be sure to analyze your backlink profile. The good thing is that you can delete an old disavow file and create a new one. Keep in mind this is mainly the case whenever you have unnatural links to your site, link schemes, or even directories.
What Links Should You Disavow?
How exactly do you tell which link to disavow when maintaining a punitive stance? In a nutshell, you can consider doing this for links from sites with high spam score, unrelated anchor text, low domain authority and hidden links. Be sure to figure out how each of these links work before you can finally do anything. That way, you won’t have to worry about leaving room for mistakes once you get started.
The Bottom Line
A negative SEO attack could mean the end of your marketing campaign while giving your competitors an added advantage. After all, it might be the underlying reason why you are experiencing a massive traffic drop on your website. Fortunately, you can disavow links and protect organic rankings without encountering any issues whatsoever.
The secret lies in understanding what’s expected of you before jumping to a conclusion. Hopefully, this post can serve as a good starting point the next time you want to disavow links without making costly mistakes that might come back to haunt you later on.
